CHICAGO, July 27, 2007—Doug Strubel, a well-known business-to-business marketing strategist and former management consultant, has joined b-to-b agency Slack Barshinger & Partners as a partner in charge of agency growth.
As the agency’s 14th partner, Strubel will lead the 80-person firm’s organic growth initiatives, according to Gary Slack, founder and senior partner. He will be the agency’s primary point of contact with prospective clients, providing them with early-stage consulting assistance on a wide range of marketing issues and needs.
“Doug is a proven relationship builder who thinks strategically and works in a very consultative manner,” Slack said. “He will help future clients who come to us directly or through referrals think through their marketing issues and steer them in sound directions, even to other agencies or non-agency solutions, as their needs may dictate.”
Strubel joins Slack Barshinger from Mobium Creative Group, where he led that agency’s strategic and growth initiatives for seven years. Previously, he was a project manager with the Richmark Group and an associate with Chicago City Capital Group.
Headquartered in Chicago with a two-year-old office in San Jose, Calif., Slack Barshinger is a partner-owned and partner-led integrated marketing communications agency that works exclusively with business-to-business enterprises to build strong business brands and help create profitable demand for their products and services.
Founded in 1988 as one of the nation’s first IMC agencies, Slack Barshinger was singled out as one of four “standout” IMC agencies in the U.S. in IMC: The Next Generation, published in 2004 by IMC pioneers and authors Don and Heidi Schultz.
For the past three years, Slack Barshinger has been named one of the top three midsize agencies in the U.S. by BtoB magazine. In 2006 alone, the agency was named BtoB magazine’s midsize agency of the year and the Business Marketing Association’s national agency of the year.
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About Slack Barshinger
Slack Barshinger is an integrated marketing communications agency that works exclusively with business-to-business marketers to build strong brands and efficiently identify, create and grow profitable customers. Founded in 1988 and based in Chicago, the agency’s 80-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2006, the agency was named Agency of the Year by the Business Marketing Association and has been named one of the top three midsize agencies in the country for three consecutive years by Crain’s BtoB magazine.