CHICAGO, Mar. 13, 2007— Slack Barshinger, a leading business-to-business marketing agency, today announced it has been named agency-of-record by Fellowes, Inc., a global manufacturer and marketer of workspace products and solutions that enhance security, organization and productivity in today’s workplace. Slack Barshinger will work with Fellowes to develop an integrated marketing communications plan to help launch a new line of shredders and continue to promote the company’s office-supply products and solutions.
“Fellowes is known as a leader in the office products industry, as well as for its progressive and creative marketing campaigns,” said Gayle Novak, vice president and client team leader at Slack Barshinger. “Slack Barshinger is familiar with the b-to-b market, and has the unique capability to lend expertise and innovation to this segment of Fellowes’ overall marketing communications campaign.”
Credited with inventing the first personal paper shredder, Itasca, Ill.-based Fellowes also offers a range of products to equip the workspace. Fellowes owns and operates subsidiaries in Canada, the United Kingdom, Benelux, France, Germany, Italy, Poland, Spain, Singapore, Japan, Korea, China and Australia.
“Slack Barshinger has a reputation for taking a strong, creative approach to integrated marketing communications across a variety of business-to-business markets,” said Maureen Moore, director of corporate marketing and communications at Fellowes. ”Its track record of outstanding strategic creative thinking in the b-to-b market makes the agency a perfect fit for Fellowes, and this asset will play a key role during product launches and ongoing brand promotion.”
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Fellowes, Inc., is a global manufacturer and marketer of workspace products and solutions that enhance security, organization and productivity in today’s workplace. Designed and manufactured to offer superior quality, usefulness and value, Fellowes’ products range from business machines (paper shredders, binder machines and laminators) to records storage solutions to a full-line of technology accessories. Founded in 1917 by Harry Fellowes and headquartered in Itasca, Ill., Fellowes employs more than 1,300 people throughout the world and has subsidiaries and affiliates in 15 countries.
Slack Barshinger is an integrated marketing communications agency that works exclusively with business-to-business marketers to build strong brands and efficiently identify, create and grow profitable customers. Founded in 1988 and based in Chicago, the agency’s 80-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2006, the agency was named, the Top Midsize Agency and national Agency of the Year, respectively, by Crain’s BtoB magazine and the Business Marketing Association. To learn more, please visit http://slackbarshinger.com.