CHICAGO, April 11, 2007—Slack Barshinger, a leading business-to-business integrated marketing agency, today announced that Bill Hebel, senior vice president and media director, will be recognized by Media Industry Newsletter (min) in its April “Sweet 16” issue as one of the nation’s top industry executives.
Hebel, a 30-year media industry veteran, will be honored along with 15 other “smart, innovative” agency executives and brand marketers recognized for their dedication to the use of magazines as part of their integrated marketing communications initiatives. He’ll be profiled in min’s Advertising Report, known as the “Sweet 16” issue, which highlights 16 influential marketers and media buyers who are making an impact in the industry. Slack Barshinger is the only pure-play, b-to-b agency to be represented among the “Sweet 16.”
“The highest honor one can receive is praise from your peers, and being named to the min “Sweet 16” demonstrates Bill’s leadership role in the industry,” said Gary Slack, chairman and chief experience officer, Slack Barshinger. “Every smart marketer turns to min for its authoritative reporting on the media industry, and we’re thrilled that Bill and Slack Barshinger are being singled out by this publication.”
Hebel and the others named to min’s “Sweet 16” will be feted during a reception on April 19 at New York City’s Grand Hyatt Hotel.
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Slack Barshinger is an integrated marketing communications agency that works exclusively with business-to-business marketers to build strong brands and efficiently identify, create and grow profitable customers. Founded in 1988 and based in Chicago, the agency’s 80-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2006, the agency was named Midsize Agency of the Year and national Agency of the Year, respectively, by Crain’s BtoB magazine and the Business Marketing Association.