CHICAGO, March 18, 2009—National Starch Food Innovation, a global leader in food ingredients solutions, has selected Slack Barshinger, one of the nation’s leading business-to-business marketing communications agencies, as its agency of record in North America.
“Slack Barshinger is a top b-to-b agency that brings the full-service integrated approach we need plus two decades of experience in food ingredient marketing,” said Marc Green, senior manager, marketing communications, at National Starch Food Innovation.
Founded in 1988, Slack Barshinger’s first client was The NutraSweet Company and its revolutionary new food ingredient, NutraSweet® brand sweetener. Over the years, the agency has supported the marketing initiatives of many other food ingredient firms, including Nabisco Ingredients, Monsanto, Calgene, Dean Foods, Quest International, Universal Foods, Mastertaste, Kelco, Kerry Foods and Dairy Management Inc.
“Food ingredient marketing is in our DNA,” said Gary Slack, Slack Barshinger’s chairman and chief experience officer. “National Starch Food Innovation is a leader in improving the performance of foods and beverages, and we look forward to helping to further expand the company’s strong market position.”
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About National Starch Food Innovation
National Starch Food Innovation (Bridgewater, NJ) is a leading global supplier of nature-based functional and nutritional ingredient solutions for the food and beverage industries. The company has a strong focus on delivering innovation to meet market and consumer trends in wholesome and natural, texture, nutrition, wellness, vitality and targeted delivery solutions. This vision, combined with an extensive, award-winning product range, market knowledge and technical expertise, makes National Starch Food Innovation a partner of choice for the next generation of food producers. For more information, visit www.foodinnovation.com.
About Slack Barshinger
Slack Barshinger is an integrated marketing communications agency that works exclusively with business marketers to build strong brands and create profitable demand. Founded in 1988 and based in Chicago with a branch office in Silicon Valley, the agency works across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2002, 2004 and 2006, the Business Marketing Association named Slack Barshinger its national Agency of the Year, and in 2005, 2006 and 2007 BtoB Magazine named Slack Barshinger one of the nation’s top three b-to-b agencies. For more information, visit www.slackbarshinger.com.
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