by Rich Dettmer
Almost all the clients I work with these days are interested in how search can enhance their online marketing. Search engine marketing is a must, given industry data showing that more than 85 percent of all initial Web site visits originate from search engines.

In 2001, the average tradeshow featured 650 exhibiting companies. Your booth needs all the help it can get o get noticed amid this kind of competition. Here are few hints.

Does Your Booth Pass the Test? Ask yourself if your customers can answer “yes”—in three seconds—to the following questions:

Marketing is at the heart of every enterprise. It's the process of efficiently finding, attracting, and retaining profitable customers - the lifeblood of all businesses, whether they're self-funded, venture-backed or publicly held.